- Updated: November 26, 2025
- 2 min read
Warner Music Teams Up with Suno to License AI‑Generated Artist Likenesses
Warner Music Teams Up with Suno to License AI‑Generated Artist Likenesses
Warner Music Group (WMG) has entered a groundbreaking licensing agreement with AI‑driven music platform Suno, allowing the company to generate new songs that feature the voices, names, and likenesses of participating artists. The deal, announced in early 2024, gives WMG’s roster the option to opt‑in and retain full control over how their identities are used, while also promising a revenue share from any AI‑generated works that monetize.
Under the agreement, Suno will only employ an artist’s vocal and visual assets after receiving explicit permission. Artists can set limits on the style, genre, and commercial contexts in which their likenesses appear. In return, WMG will collect a percentage of earnings from these AI‑created tracks, ensuring that creators are compensated for the new value their brand generates.
The partnership arrives amid a wave of similar deals across the music industry, as major labels grapple with the rise of generative AI tools. Recent contracts between Universal Music Group and other AI startups have set a precedent for structured licensing, and Warner’s move signals a broader industry shift toward regulated, artist‑first AI usage.
Suno’s long‑term vision includes a subscription‑based model where developers and creators can access a curated library of licensed artist voices for a monthly fee. This approach aims to balance commercial opportunities with ethical safeguards, reducing the risk of unauthorized deep‑fake content.
For readers interested in the technical side of AI‑generated music, explore our AI Music hub. Stay updated on the latest tech developments in our Tech News section. The full story can be read on The Verge.