- Updated: March 26, 2026
- 2 min read
Apple Revamps App Store Connect with 100+ New Metrics and AI‑Powered Tools
Apple has launched a sweeping upgrade to its App Store Connect platform, introducing more than 100 new performance metrics, AI‑enhanced analytics, and expanded subscription reporting APIs. The overhaul is designed to give developers deeper insight into app performance, monetisation trends, and competitive benchmarks while maintaining Apple’s strict privacy standards.
Key highlights of the update include:
- 100+ new metrics: Developers can now track detailed user acquisition, retention, and revenue data, including cohort‑analysis filters that allow granular segmentation by geography, device type, and acquisition channel.
- Subscription reporting API: A new exportable API lets developers pull subscription revenue, churn, and renewal data directly into their own BI tools.
- AI‑driven insights: Machine‑learning models surface actionable recommendations, flagging under‑performing segments and suggesting optimisation tactics.
- Privacy‑first design: All new data points respect Apple’s on‑device processing and differential privacy framework.
- Peer‑benchmark tools: Developers can compare their app’s performance against anonymised industry averages, helping identify growth opportunities.
The changes come at a time when developers are seeking more transparent and actionable data to fine‑tune user acquisition spend and improve lifetime value. By integrating these capabilities directly into App Store Connect, Apple aims to reduce reliance on third‑party analytics platforms and keep developers within its ecosystem.
Read the original story on TechCrunch for a full breakdown.
For more on how to leverage the new metrics, check out our guide on optimising App Store performance and explore related insights in our Analytics Hub.
