Snak Venture Partners Launches $50M Fund to Digitize B2B Marketplaces

Fund Launch Highlights and Anchor Investors

On February 4, 2026 the Chicago‑based firm announced the final close of its first fund, raising a total of $50 million from a roster of strategic limited partners. The round was anchored by the Pritzker Group, the investment arm of Illinois Governor J.B. Pritzker and his brother Tony. Other notable backers include the State of Illinois Growth and Innovation Fund and senior executives from marketplace leaders such as Favor Delivery and RetailMeNot. The fund was oversubscribed, reflecting strong LP confidence in the team’s track record and the untapped potential of B2B vertical marketplaces.

For a full read of the original announcement, see the TechCrunch report.

Who Is Snak Venture Partners?

Founded by Sonia Nagar and Adam Koopersmith, Snak Venture Partners emerged from deep experience inside the Pritzker Group’s venture arm. Both founders helped source and close early‑stage deals in high‑growth marketplaces, most notably the auto‑trading platform Backlot Cars and ticket‑resale service TicketsNow, which later exited to Ticketmaster.

Nagar’s résumé includes launching Amazon’s apparel division in 2009 and leading mobile initiatives at RetailMeNot, while Koopersmith spent two decades building the Pritzker Group’s investment thesis and currently sits on the boards of several marketplace companies. Their complementary skill sets—product‑centric growth and capital‑allocation expertise—form the backbone of Snak’s investment philosophy.

The $50 Million Debut Fund: Size, Structure, and Oversubscription

The fund, formally named Snak Fund I, closed at $50 million after receiving commitments that exceeded the target by roughly 30 %. The oversubscription allowed the firm to broaden its LP base, adding strategic corporate investors alongside traditional venture capital funds.

• Target check size: $1 million–$2 million per startup.
• Planned portfolio: 20–25 seed‑stage companies over the next 3–4 years.
• Geographic focus: United States with a “location‑agnostic” mandate, actively scouting outside Silicon Valley and New York.
• Sector focus: B2B vertical marketplaces, equipment‑rental platforms, packaging‑logistics, construction‑tech, and other under‑digitized supply‑chain niches.

Targeted Verticals: From Equipment Rental to Packaging Logistics

Snak’s thesis is built on the observation that while consumer‑facing marketplaces (Uber, Instacart, Airbnb) have captured headlines, the B2B side remains fragmented and ripe for disruption. The firm is actively seeking founders who are digitizing traditionally analog processes.

Key Categories

1. Equipment Rental Platforms – e.g., BigRentals, which streamlines heavy‑machinery leasing for construction firms.
2. Packaging & Logistics Solutions – e.g., Repackify, a SaaS that optimizes reusable packaging cycles for e‑commerce merchants.
3. Construction‑Tech Marketplaces – platforms that match subcontractors, materials, and equipment in real time.
4. Industrial Supply Chains – digital brokers for raw‑material procurement and inventory management.

By focusing on these verticals, Snak aims to capture the “white‑space” opportunities that have historically been overlooked by larger, consumer‑centric funds.

Founders Speak: Vision and Strategy

“If you look at the biggest venture wins over the last decade—Uber, Instacart, Airbnb—those are five of the top ten outcomes. Most of those wins were in consumer, which moves faster than large enterprises. We see a massive white‑space in B2B marketplaces that is ready for a digital overhaul.” – Sonia Nagar

“Our experience at Pritzker taught us that capital follows clear, defensible theses. By backing founders who are digitizing supply‑chain friction points, we can generate outsized returns while solving real‑world problems.” – Adam Koopersmith

What This Means for the Venture Landscape

The fund’s rapid close signals a broader shift among limited partners toward “industrial AI” and “vertical SaaS” investments. As fintech infrastructure matures—think embedded payments, real‑time data pipelines, and AI‑driven demand forecasting—B2B marketplaces become more attractive.

Key Takeaways for Entrepreneurs

• Location is no longer a moat. Snak’s Chicago base proves that LPs value speed and network depth over geography.
• Capital is available for capital‑intensive models. Seed checks of $1–2 million can fund the heavy‑lifting required for equipment acquisition and logistics integration.
• Strategic LPs bring more than money. Partners like the State of Illinois Growth and Innovation Fund can unlock regulatory insights and public‑sector pilots.

For startups eyeing this space, aligning with Snak’s thesis means demonstrating a clear path to digitizing a traditionally manual workflow, quantifiable cost‑savings, and a defensible network effect.

Looking Ahead

With $50 million now deployed, Snak Venture Partners is positioned to become a leading backer of the next generation of B2B marketplaces. Their focus on under‑digitized verticals, combined with a deep network of strategic LPs, creates a powerful engine for both financial returns and industry transformation.

As the venture ecosystem continues to pivot toward “industrial AI,” founders and investors alike should watch Snak’s portfolio closely—each new investment will likely serve as a bellwether for where the market is heading next.