- Updated: March 30, 2026
- 2 min read
Meta Tests Instagram Premium Subscription: Anonymous Story Views and New Monetization
Meta Tests Instagram Premium Subscription: Anonymous Story Views and New Monetization
Meta is quietly rolling out a paid Instagram premium subscription in a handful of markets, giving users a suite of new tools that were previously reserved for power users. The test, currently live in Mexico, Japan and the Philippines, lets subscribers view Stories anonymously, see how many times a Story has been re‑watched, keep Stories on their feed for up to 48 hours, create unlimited audience lists, and even send animated Super‑likes.
Pricing hints suggest a monthly fee of roughly $1‑$2, positioning the offering as a low‑cost add‑on for avid Instagram users who want more control over their privacy and engagement. Meta is also experimenting with a weekly “Spotlight” feature that surfaces the most popular Stories among premium users.
Analysts see the move as part of Meta’s broader push to diversify revenue beyond advertising, tapping into the growing appetite for subscription‑based social media experiences. If the trial proves successful, the feature set could expand globally, potentially reshaping how creators monetize their content and how users interact with the platform.
Read the full story on TechCrunch for more details.
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Andrii Bidochko
CTO UBOS
Andrii Bidochko is an AI entrepreneur and researcher focused on AI agents, reinforcement learning, and autonomous systems. He writes about the technologies shaping the future of machine intelligence, from frontier models and agent architectures to real-world AI applications.