- Updated: March 24, 2026
- 1 min read
Apple Music Teams Up with Ticketmaster to Launch Concert Discovery Feature
Apple Music has announced a strategic partnership with Ticketmaster to bring a new concert discovery experience directly into its streaming app. The collaboration introduces a dedicated Concerts tab, allowing users to explore upcoming live shows based on their listening habits, favorite artists, and location.
Key highlights of the feature include:
- Artist tour badges that appear on album and artist pages, signaling upcoming tours.
- Seamless ticket purchasing links that redirect users to Ticketmaster for a smooth buying process.
- Integration with Apple’s ecosystem, enabling calendar sync and Siri voice commands for concert reminders.
The move positions Apple Music to compete more aggressively with Spotify’s concert‑related offerings and underscores the growing convergence of music streaming and live‑event ticketing. It also arrives as Ticketmaster faces increased scrutiny from antitrust regulators, making the partnership a notable development in the industry.
For a deeper dive into the original announcement, read the full story on TechCrunch.
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Andrii Bidochko
CTO UBOS
Andrii Bidochko is an AI entrepreneur and researcher focused on AI agents, reinforcement learning, and autonomous systems. He writes about the technologies shaping the future of machine intelligence, from frontier models and agent architectures to real-world AI applications.