- Updated: March 16, 2026
- 6 min read
Amazon Fire TV Stick 4K Max & Plus Spring Sale – Up to 50% Off
Skip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonThe VergeThe Verge logo.Amazon’s Fire TV Stick 4K Max and 4K Plus sticks are up to 50 percent off GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechAmazon’s Fire TV Stick 4K Max and 4K Plus sticks are up to 50 percent off Both streaming devices run the redesigned Fire TV OS and support Dolby Atmos, while the Max adds more storage.Both streaming devices run the redesigned Fire TV OS and support Dolby Atmos, while the Max adds more storage.by Sheena VasaniCloseSheena VasaniCommerce WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena VasaniMar 16, 2026, 5:00 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.Image: AmazonSheena VasaniCloseSheena VasaniPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena Vasani writes about tech news, reviews gadgets, and helps readers save money by highlighting deals and product recommendations for The Verge.Since Amazon rolled out its redesigned Fire TV OS, Amazon’s latest streaming sticks are even better than ever.And right now, both the Fire TV Stick 4K Max and Fire TV Stick 4K Plus are back at their best prices yet during Amazon’s early Big Spring Sale event. You can buy the Fire TV Stick 4K Max for $34.99 ($25 off) at Amazon, Best Buy, and Target, while the Fire TV Stick 4K Plus is down to $24.99 ($25 off) at the same retailers (Amazon, Best Buy, and Target).Amazon Fire TV Stick 4K Max (2023)$35$6042% off$35$35 at Amazon$35 at Best Buy$35 at TargetAmazon Fire TV Stick 4K Plus$25$5050% off$25$25 at Amazon$25 at Best Buy$25 at TargetThe updated Fire TV OS makes it easier to find something to watch no matter which model you choose. It pulls recommendations from your subscriptions and adds tabs across the top of your screen for categories like TV shows, news, sports, and live content, so you can quickly jump to what you want to watch.There’s also a redesigned apps row that lets you pin up to 20 favorites instead of just six, making it quicker to jump between services. You can also navigate with your voice thanks to support for Alexa Plus, which lets you issue specific commands like asking it to open ESPN on Sling TV, search for particular scenes or content, check sports scores, or control compatible smart home devices. You even use the remote to quickly view feeds from devices like Ring cameras.The biggest differences between the two sticks mainly come down to hardware. As the higher-end option, the Fire TV Stick 4K Max comes with a few extra features. Both models support Dolby Vision and Dolby Atmos, but the Fire TV Stick 4K Max offers double the storage at 16GB along with support for Wi-Fi 6E instead of Wi-Fi 6 for faster connectivity. It also comes with Amazon’s Alexa Voice Remote Enhanced, which adds extra shortcuts like a button for quick access to live TV channel listings.Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Sheena VasaniCloseSheena VasaniCommerce WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena VasaniAmazonCloseAmazonPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AmazonDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingMost PopularMost PopularEuropean retailers yank popular headphones after study reports trace amounts of hormone-disrupting chemicalsMeta is reportedly laying off up to 20 percent of its staffApple’s $549 AirPods Max 2 add better ANC and live translationMacBook Air M5 review: a small update for the ‘just right’ MacThe $100,000 fee for H-1Bs is causing all sorts of problemsVerge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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