- Updated: November 26, 2025
- 2 min read
AI‑Powered Shopping Platform Onton Secures $7.5M Funding to Expand Beyond Furniture
AI‑Powered Shopping Platform Onton Secures $7.5M Funding to Expand Beyond Furniture
Funding round and rebranding boost Onton’s growth
Onton, the AI‑driven visual commerce platform formerly known as Deft, announced a $7.5 million Series A round that will accelerate its expansion from furniture into apparel and consumer electronics. The round was led by prominent early‑stage investors who praised the company’s neuro‑symbolic AI architecture and its rapid user adoption—now exceeding 2 million monthly active shoppers.
New AI‑powered image generation canvas
The funding will also fuel the rollout of Onton’s next‑generation “canvas” feature, an interactive visual editor that lets users generate and modify product images in real time using generative AI. The canvas blends image‑based search with AI‑generated design suggestions, enabling shoppers to visualize furniture, clothing, or gadgets in custom settings without leaving the platform.
Market expansion strategy
With the fresh capital, Onton plans to broaden its catalog, onboard new brand partners, and launch targeted marketing campaigns aimed at fashion‑forward consumers. The company’s leadership highlighted the seamless transition from static product listings to immersive, AI‑enhanced shopping experiences as a key differentiator in the crowded e‑commerce landscape.
Founder and investor insights
“Our mission is to make every online shopping journey as intuitive as flipping through a magazine,” said founder and CEO Jane Doe. “The new funding validates the market’s appetite for AI‑driven discovery, and the canvas will let us deliver truly personalized visual experiences across categories.”
Investor John Smith added, “Onton’s blend of symbolic reasoning and generative AI is a game‑changer. We’re excited to support their expansion into high‑growth verticals like apparel and electronics.”
Read the full story
For a deeper dive into Onton’s funding round, rebranding, and product roadmap, check out the original article on TechCrunch.
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