- Updated: November 25, 2025
- 3 min read
YouTube Tests AI‑Powered Custom Home Feed to Tame Messy Recommendations
In Brief Posted: 2:31 PM PST · November 25, 2025 Image Credits:TechCrunch Lauren Forristal YouTube is working on a feature that will fix the messy home feed Finding a YouTube video that truly matches our interests can sometimes be a challenge. The video-sharing platform appears to have recognized this issue and is taking steps to address it with its new experimental feature, “Your Custom Feed.” The new test aims to tackle the frustration users often face with algorithm-driven recommendations that sometimes miss the mark. Historically, YouTube’s algorithm has been reported to frequently misjudge user intentions. For instance, watching a few Disney videos could lead the platform to presume you’re a loyal fan, resulting in an overwhelming amount of similar content — even if that isn’t what you truly want.For those participating in the experiment, you’ll notice “Your Custom Feed” next to the standard “Home” button on the homepage. Clicking on it allows you to input prompts tailored to your interests. Instead of passively scrolling through a stream of content that may not align with your interests, this feature allows you to actively shape your feed by entering specific prompts.For instance, if you want more videos about cooking, simply typing that into the custom feed will encourage YouTube to prioritize similar content in the future. While it remains to be seen how popular “Your Custom Feed” will be, the ability to customize a YouTube feed could be a game changer. This could be a more effective alternative to clicking on videos one by one and using the “Not interested” or “Don’t recommend channel” options. YouTube isn’t the only platform launching a customized feed.Threads was recently seen testing an algorithm-configuration feature. X is also working on a feature that would allow users to tag its AI chatbot, Grok, to adjust their feed. Topics algorithm, Apps, YouTube December 3, 2025 Palo Alto, CA StrictlyVC concludes its 2025 series with an exclusive event featuring insights from leading VCs and builders such as Pat Gelsinger, Mina Fahmi, and more. Plus, opportunities to forge meaningful connections.Register Now Newsletters See More Subscribe for the industry’s biggest tech news TechCrunch Daily News Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility TechCrunch Mobility is your destination for transportation news and insight. Startups Weekly Startups are the core of TechCrunch, so get our best coverage delivered weekly. StrictlyVC Provides movers and shakers with the info they need to start their day. No newsletters selected.Subscribe By submitting your email, you agree to our Terms and Privacy Notice.Related Startups Find Your Grind raises $5M to grow platform empowering students to explore unique career paths Lauren Forristal 4 hours ago Apps Pocket Casts now lets you create a playlist of your favorite podcast episodes Lauren Forristal 1 day ago Social Facebook takes on Reddit with launch of nicknames for Facebook Groups Sarah Perez 1 day ago Latest in Apps In Brief YouTube is working on a feature that will fix the messy home feed Lauren Forristal 31 minutes ago In Brief ChatGPT’s voice mode is no longer a separate interface Sarah Perez 3 hours ago In Brief Microsoft’s AI chatbot Copilot leaves WhatsApp on January 15 Sarah Perez 6 hours ago