- Updated: March 31, 2026
- 5 min read
TCL and Sony Form Bravia Inc. Joint Venture to Transform TV Industry
Skip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonThe VergeThe Verge logo.TCL is taking over Sony’s TV businessTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTCL is taking over Sony’s TV businessTCL will own a 51 percent majority stake in the new joint venture with Sony that will be called Bravia Inc.TCL will own a 51 percent majority stake in the new joint venture with Sony that will be called Bravia Inc.by Andrew LiszewskiCloseAndrew LiszewskiSenior Reporter, NewsPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Andrew LiszewskiMar 31, 2026, 3:14 PM UTCLinkShareGiftFuture Bravia TVs will feature Sony branding with TCL’s display technology. Image: SonyAndrew LiszewskiCloseAndrew LiszewskiPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.After signing a nonbinding agreement in January to spin off its TV business, today Sony officially announced that TCL will pay approximately 75.4 billion yen (over $473 million) for a 51 percent stake in a new joint venture called Bravia Inc., with Sony holding the remaining 49 percent.Bravia Inc., which will be headquartered in Sony’s Osaki office in Tokyo, is expected to begin operations in April 2027. When they announced the joint venture, the companies said the TVs it sells will have both Sony and Bravia branding, “while utilizing TCL’s advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency, and vertical supply chain strength.”The new wholly owned subsidiary will assume Sony’s home entertainment business that covers the research and development, design, manufacturing, and support for various devices. These include Bravia televisions, other flat panel displays, projectors, home audio gear, and home theater systems.RelatedA Sony and TCL partnership doesn’t mean the end of Sony TVsIn today’s announcement, Sony senior vice president Kenji Tanaka says that through the strategic partnership, Bravia Inc.will “strive to provide new customer value to a global audience and achieve further growth in the home entertainment field.” As part of the deal, TCL will also purchase Sony EMCS (Malaysia) Sdn. Bhd., a subsidiary responsible for manufacturing Sony’s home entertainment products. Negotiations for another Sony manufacturing subsidiary, Shanghai Suoguang Visual Products Co., Ltd., are ongoing.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Andrew LiszewskiCloseAndrew LiszewskiSenior Reporter, NewsPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Andrew LiszewskiGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsSonyCloseSonyPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All SonyTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechTVsCloseTVsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TVsMost PopularMost PopularFor $200 more, you can get a MacBook AirAnother Starlink satellite has inexplicably explodedThere is no ethical consumption of HBO’s Harry Potter seriesThese retractable studded tires might save our roads, ears, and lungsSteve Jobs and the greatest run of products in tech historyThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice.This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in TechSony’s WH-1000XM5 headphones are a whopping 39 percent offArt schools are being torn apart by AIRazer’s first split ergonomic keyboard puts extra keys in reach of your thumbsMeta agrees to ‘reduce’ Instagram’s PG-13 rating referencesOkCupid settles claims it shared user photos with a facial recognition companyInstagram tests letting you pay to view stories anonymouslySony’s WH-1000XM5 headphones are a whopping 39 percent offCameron FaulknerTwo hours agoArt schools are being torn apart by AIJess WeatherbedTwo hours agoRazer’s first split ergonomic keyboard puts extra keys in reach of your thumbsAndrew LiszewskiTwo hours agoMeta agrees to ‘reduce’ Instagram’s PG-13 rating referencesEmma RothTwo hours agoOkCupid settles claims it shared user photos with a facial recognition companyLauren Feiner2:07 PM UTCInstagram tests letting you pay to view stories anonymouslyEmma Roth2:03 PM UTCAdvertiser Content FromThis is the title for the native adTop Stories12:00 PM UTCBetween Jobs1:00 PM UTCThe AirPods Max 2 are a great sequel, but not an ambitious one1:29 PM UTCYou can finally replace your embarrassing Gmail usernameTwo hours agoArt schools are being torn apart by AI11:00 AM UTCApple at 50: a visual historyMar 27Rank the 50 best Apple products
Andrii Bidochko
CTO UBOS
Andrii Bidochko is an AI entrepreneur and researcher focused on AI agents, reinforcement learning, and autonomous systems. He writes about the technologies shaping the future of machine intelligence, from frontier models and agent architectures to real-world AI applications.