- Updated: July 26, 2024
- 4 min read
Samsung’s New Technology Advancements: AI, Mixed Reality, and Foldables
Introduction
In the ever-evolving landscape of technology, Samsung Electronics is at the forefront of innovation, pushing boundaries and redefining what’s possible. With a steadfast commitment to Artificial Intelligence (AI) integration, the tech giant is poised to revolutionize the way we interact with our devices. From groundbreaking foldable smartphones to cutting-edge mixed reality headsets, Samsung’s enterprise AI platform is set to unleash a new era of seamless experiences.
Galaxy AI: The Driving Force Behind Samsung’s Innovation
At the heart of Samsung’s AI strategy lies Galaxy AI, a suite of intelligent features designed to enhance user experience and drive adoption of the company’s latest devices. TM Roh, the head of Samsung’s mobile business, emphasized the pivotal role of Galaxy AI, stating, “We are reinforcing and bringing more AI capabilities to our products. As consumers use more AI capabilities, they can actually feel the convenience and benefits they bring.”
One of the standout features of Galaxy AI is the Interpreter, which seamlessly translates spoken language between two individuals, bridging communication barriers with ease. Additionally, the Notes app’s ability to record audio, transcribe, and summarize content showcases the power of AI in streamlining everyday tasks.
Foldable Phones and Mixed Reality: The Future Unfolds
Samsung has been a pioneer in the realm of foldable smartphones, introducing its first such device in 2019. With each iteration, the company has pushed the boundaries of innovation, refining both hardware and software components to deliver a truly immersive experience. According to Roh, as the hardware and software ecosystems mature, Samsung is poised to introduce new form factors and product categories that leverage foldable screen technology.
Furthermore, Samsung is also venturing into the realm of mixed reality, a technology that blends digital elements with the real world. In collaboration with Google and Qualcomm, the company is developing a mixed reality headset that promises to revolutionize how we perceive and interact with our surroundings. Roh revealed that Samsung will announce a new “mixed reality platform” within the year, likely a software offering that will pave the way for future hardware releases.
“At the time when the hardware completeness and software and content integrity, the ecosystem comes to full maturity, we’ll be forced to introduce very satisfying and very almost perfect foldable new form factors in new product categories,” said Roh, hinting at the exciting possibilities that lie ahead.
Monetizing AI Services: A New Revenue Stream
While Samsung’s mobile business has historically relied on device sales, the company is now exploring new avenues to monetize its AI services. Roh acknowledged that as smartphones become more intuitive with AI integration, users may access software differently than through traditional app stores. This presents an opportunity for Samsung to bolster its native apps and potentially introduce subscription models for AI services.
“We’re going to advance our software and native apps. So we’re going to provide and enhance Samsung software and apps for consumers,” Roh stated. However, the company remains open to various monetization strategies, with Roh emphasizing the importance of listening to the market and consumers while making wise decisions for both parties.
Conclusion: Embracing the AI Revolution
Samsung’s commitment to AI integration is a testament to the company’s forward-thinking approach and its desire to stay ahead of the curve. By leveraging the power of Galaxy AI, foldable technology, and mixed reality, Samsung is poised to redefine the boundaries of what’s possible in the world of consumer electronics.
As the world eagerly awaits the next wave of Samsung’s AI-powered innovations, one thing is clear: the future belongs to those who dare to dream and have the courage to turn those dreams into reality. Embrace the AI revolution with UBOS, and experience the transformative power of cutting-edge technology.
