- Updated: February 26, 2026
- 1 min read
Samsung Galaxy S26 Price Hike Driven by Global RAM Shortages and Rising Costs
Samsung has announced a notable price increase for its latest flagship, the Galaxy S26 and S26 Plus, citing ongoing global RAM shortages and escalating material costs as the primary drivers. The new models now start at $1,099, roughly $100 more than the previous generation, and feature a doubled base storage option of 256 GB alongside upgraded camera hardware and a refined design.
According to Samsung executive Won‑Joon Choi, the surge in memory prices and limited supply have forced the company to adjust its pricing strategy to maintain profitability while still delivering premium performance. The move reflects broader industry pressures, with many manufacturers grappling with component scarcity that could affect upcoming product launches.
For a deeper dive into the original report, visit The Verge.
Related reads on ubos.tech: How RAM Shortages Are Reshaping the Smartphone Market | Samsung’s Pricing Strategy Amid Supply Chain Pressures
Andrii Bidochko
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Andrii Bidochko is an AI entrepreneur and researcher focused on AI agents, reinforcement learning, and autonomous systems. He writes about the technologies shaping the future of machine intelligence, from frontier models and agent architectures to real-world AI applications.