- Updated: September 19, 2024
- 3 min read
Saks Fifth Avenue and Salesforce Unveil Agentforce Features at Dreamforce
Saks Joins Forces with Salesforce to Revolutionize Luxury Shopping Experiences
In a groundbreaking move, UBOS is proud to announce that Saks Fifth Avenue, the iconic luxury retailer, has teamed up with Salesforce to leverage the power of its cutting-edge Agentforce suite. This collaboration promises to elevate the shopping experience for Saks’ discerning clientele, ushering in a new era of personalized service and customer loyalty.
Unveiling Agentforce: Salesforce’s AI-Driven Powerhouse
Unveiled at the highly anticipated Dreamforce event in San Francisco, Salesforce’s Agentforce is an AI-powered suite of autonomous agents and tools designed to revolutionize the retail landscape. This cutting-edge offering is poised to transform the way enterprises, including retailers like Saks, approach personalized service, customer loyalty, and the overall shopping experience.
“We are thrilled to partner with a technology leader like Salesforce to accelerate our efforts to meet luxury consumers’ increasing demands for a highly personalized shopping experience,” said Marc Metrick, CEO of Saks Global, which oversees Saks, Saks Fifth Avenue Stores, and Saks Off 5th.
Leveraging Salesforce’s Comprehensive Retail Solutions
This groundbreaking collaboration will see Saks leveraging a suite of Salesforce’s retail solutions, including Commerce Cloud, Slack, AI, Agentforce, and Data Cloud. By harnessing the power of these cutting-edge technologies, Saks will be better equipped to serve luxury shoppers with seamless, highly personalized experiences tailored to their individual preferences.
Elevating Customer Experiences with AI-Driven Recommendations
One of the key features of this collaboration is the integration of Salesforce’s autonomous Agentforce Service Agents, which will enable customers to update order information or engage with service channels in new and innovative ways. Additionally, Saks’ customer support teams will leverage Data Cloud to unify customer profiles, ensuring a seamless and personalized experience across all touchpoints.
By combining this comprehensive data with Agentforce Agents, Saks will be able to provide AI-driven recommendations based on customers’ individual activity histories, taking personalization to unprecedented heights.
“Salesforce has been key to our success in luxury retail, particularly in ecommerce,” Metrick said. “We look forward to all we can accomplish together as we continue to advance our relationship.”
Revolutionizing Luxury Retail with Salesforce
During his keynote address at Dreamforce, Salesforce’s co-founder, chair, and CEO Marc Benioff highlighted Saks as a prime example of how retailers can leverage the power of the Salesforce Platform to revolutionize the luxury retail experience.
“Saks is revolutionizing luxury retail by leveraging the power of the Salesforce Platform,” Benioff said. “With Customer 360, data, and Agents, they are creating more personalized and connected customer experiences, fostering deeper relationships, and driving growth.”
Embracing the Future of Retail with UBOS
As the world of retail continues to evolve, embracing cutting-edge technologies like Salesforce’s Agentforce and AI marketing agents has become essential for businesses seeking to stay ahead of the curve. At UBOS, we are committed to empowering our clients with the tools and expertise they need to thrive in this rapidly changing landscape.
Whether you’re a luxury retailer like Saks or a business in any industry, UBOS can help you harness the power of AI and cutting-edge technologies to drive growth, foster customer loyalty, and elevate your brand to new heights. Contact us today to learn more about how we can revolutionize your business.