- Updated: April 1, 2026
- 1 min read
Introducing the AI Marketing BS Index – A Humorous Scorecard for Marketing Jargon
In a witty yet insightful post, researcher Bastian Rieck unveils the AI Marketing BS Index, a tongue‑in‑cheek scoring system that penalises overused buzzwords, vague scientific claims, and unverifiable collaborations in marketing materials. The index assigns points for jargon such as “disruptive”, “AI‑driven”, and “blockchain‑enabled”, while rewarding clear, data‑backed statements.
The full write‑up can be read on the original blog here. At UBOS Tech we believe transparent communication is key, and the BS Index offers a fun way to audit your own copy.
Explore more about effective content strategies on our site: Insights, Resources, and Blog.
Andrii Bidochko
CTO UBOS
Andrii Bidochko is an AI entrepreneur and researcher focused on AI agents, reinforcement learning, and autonomous systems. He writes about the technologies shaping the future of machine intelligence, from frontier models and agent architectures to real-world AI applications.