- Updated: February 23, 2026
- 5 min read
Apple AirTag Second‑Gen Deal at Costco: Discounted Bluetooth Tracker Sale
Apple’s second‑generation AirTag is now available at Costco for a five‑pack price of $99.99, delivering a $20‑per‑unit cost that beats the standard $29 retail price and adds a louder speaker, a stronger UWB chip, and a longer Bluetooth range.
Why the Apple AirTag second‑gen deal matters for tech‑savvy shoppers
For anyone who relies on Bluetooth trackers to keep keys, bags, or gadgets within reach, the new AirTag offers a rare combination of precision, ecosystem integration, and now a compelling discount. Costco members can snag five of the upgraded tags for $99.99, effectively slashing the price by 31% compared with Apple’s official store. This article breaks down the hardware upgrades, the pricing mechanics, how the deal stacks up against the original AirTag and rival trackers, and why buying through Costco adds extra peace of mind.
Second‑gen AirTag features that set a new benchmark
Precision Finding gets a 50 % range boost
The heart of the AirTag experience is Apple’s Ultra‑Wideband (UWB) chip. The second‑generation model ships with an upgraded U1 chip that extends the effective precision‑finding radius from roughly 10 feet to 15 feet. Users now see on‑screen arrows that guide them from a greater distance, making it easier to locate items hidden under couch cushions or in a multi‑story house.
Louder speaker for faster discovery
Apple increased the speaker output by 50 %, delivering a clearer, more audible tone when you trigger the “Play Sound” command. In noisy environments—think a bustling kitchen or a crowded gym—the louder alert cuts through background noise, reducing the time spent hunting for misplaced items.
Battery life and durability stay on point
- Replaceable CR2032 battery: Still lasts about a year, with a low‑battery notification in the Find My app.
- IP67 rating: Water and dust resistance means the tag survives accidental splashes or a brief dip in a puddle.
- Compact form factor: The 32 mm diameter and 8 mm thickness remain unchanged, preserving the sleek aesthetic.
Software enhancements and ecosystem synergy
Beyond hardware, the second‑gen AirTag inherits all of Apple’s Find My network capabilities:
- Secure, encrypted location sharing with up to five trusted contacts.
- Temporary location sharing with airlines for luggage tracking.
- Seamless integration with iOS, iPadOS, and macOS devices.
These features keep the AirTag relevant for both personal and travel use cases.
Pricing breakdown and Costco discount specifics
Costco’s limited‑time promotion makes the second‑gen AirTag a bargain for both existing Apple users and newcomers. Below is a concise pricing table:
| Purchase Channel | Units per Pack | Total Price | Effective Unit Cost |
|---|---|---|---|
| Costco (member price) | 5 | $99.99 | $20.00 |
| Apple Store (standard) | 1 | $29.00 | $29.00 |
| Non‑member Costco (with $5 surcharge) | 5 | $104.99 | $21.00 |
If you’re not already a Costco member, the $5 surcharge still leaves you with a $21 per‑tag cost—still a solid saving over the $29 retail price. Membership starts at $65 per year, which can be justified if you regularly shop for tech accessories.
First‑gen AirTag vs. second‑gen AirTag vs. competing Bluetooth trackers
To understand the value proposition, let’s compare the new AirTag against its predecessor and two popular competitors: Tile Pro and Samsung SmartTag +.
| Feature | AirTag 1st Gen | AirTag 2nd Gen | Tile Pro | SmartTag + |
|---|---|---|---|---|
| UWB Precision | Yes (U1) | Yes (enhanced U1) | No | No |
| Bluetooth Range | ~30 ft | ~45 ft | ~200 ft | ~130 ft |
| Speaker Volume | Standard | +50 % | Standard | Standard |
| Battery (CR2032) | ~1 yr | ~1 yr | ~1 yr | ~1 yr |
| Water Resistance | IP67 | IP67 | IP55 | IP55 |
| Ecosystem Integration | Find My (iOS) | Find My (iOS) + enhanced UWB | Tile app (cross‑platform) | SmartThings (Android) |
While Tile Pro offers a longer Bluetooth range, it lacks Apple’s UWB precision and seamless Find My integration. The second‑gen AirTag’s louder speaker and extended UWB range give it a decisive edge for iPhone users, especially when paired with the Costco discount.
Additional benefits of buying AirTags through Costco
- Extended return window: Costco’s 90‑day return policy is more generous than Apple’s 14‑day window.
- Warranty handling: Costco will process Apple warranty claims on your behalf, reducing hassle.
- In‑store pickup: Members can collect the pack instantly, avoiding shipping delays.
- Member‑only promotions: Future tech deals often stack with existing Costco coupons.
Original reporting source
The deal was first reported by The Verge, which confirmed the pricing and highlighted the hardware upgrades.
Related UBOS resources for tech enthusiasts
For a deeper dive into Bluetooth tracker performance, check out our AirTag review article. It benchmarks the second‑gen model against other market leaders and offers real‑world usage tips.
If you’re building a broader tracking solution or want to compare multiple devices, our best Bluetooth trackers guide provides a comprehensive ranking based on range, battery life, and ecosystem compatibility.
Explore the UBOS platform overview to see how AI‑driven automation can integrate with IoT devices like AirTags for enterprise asset management.
Need a quick start for a custom tracking dashboard? The UBOS templates for quick start include pre‑built widgets for location data visualization.
Our Workflow automation studio lets you trigger alerts when a tag leaves a geofence, perfect for inventory control.
For pricing transparency on our AI services, review the UBOS pricing plans—they’re designed for startups and SMBs alike.
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Apple AirTag second‑gen deal: Costco sells a 5‑pack for $99.99, offering $20 each with upgraded UWB, louder speaker, and extended range.
Conclusion: Is the Costco AirTag deal worth it?
For iPhone users who already trust Apple’s Find My network, the second‑generation AirTag delivers tangible hardware improvements that translate into faster, more reliable item recovery. Coupled with Costco’s $99.99 five‑pack price, the deal reduces the per‑unit cost to $20—well below the $29 retail price. Add the extended return policy and warranty assistance, and the offer becomes a low‑risk, high‑reward purchase.
Ready to upgrade your personal tracking arsenal? Grab the Costco bundle today, then explore how UBOS can automate alerts and analytics for your newly tagged assets.