- Updated: March 24, 2026
- 12 min read
Hisense U7SG Mini‑LED TV Review: Premium Features at a Mid‑Range Price
Skip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonThe VergeThe Verge logo.The Hisense U7SG is a great midrange TV you shouldn’t buy yetTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsReviewsCloseReviewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReviewsThe Hisense U7SG is a great midrange TV you shouldn’t buy yetThe U7SG has improved reflection and blooming control, but it will be cheaper in a few months.If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.by John HigginsCloseJohn HigginsSenior Reviewer, TVs & AudioPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by John HigginsMar 24, 2026, 1:00 PM UTCLinkShareGiftIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.The U7SG is a bright mini-LED TV best suited for a living room with ambient light.John HigginsCloseJohn HigginsPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by John Higgins is a senior reviewer covering TVs and audio. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed.With all of the focus on RGB LED technology, it seemed like more affordable mini-LED TVs had been shooed to the side.But with the Hisense U7SG, we’re getting our first great midrange general-use TV of 2026. It gets bright, comes in a wide range of sizes, supports every HDR mode you’ll ever need, has great gaming support, and runs on Google TV — my favorite built-in OS, and much better than those from LG and Samsung.It’s a great living room TV, but you shouldn’t buy it yet.For years, the U7 series has been sandwiched between the U8 and U6 as a capable midrange option.But this year, the U8 moves into the RGB LED lineup as the UR8. This leaves the U7SG as Hisense’s top mini-LED TV and pits it against the upcoming TCL QM7 and QM8, both of which will use the super quantum dots introduced with the X11L. That’s going to be some tough competition, and it’s worth waiting to see how it shakes out. Plus, Hisense prices always go down significantly after a couple months.The 65-inch U75QG was released for $1,500 a year ago, but was down to $1,000 by the end of that May and now sells for $700. If that pattern holds, the U7SG will be a great deal — in a couple months.8Verge ScoreHisense U7SG mini-LED TV$1300$1300The GoodNice and bright for sunlit roomsGreat anti-reflection screenExcellent gaming supportThe BadSome subtle bloomingColor temp is a little too blue$1500 at Best Buy (65-inch)$1300 at Best Buy (55-inch)$2000 at Best Buy (75-inch)How we rate and review productsThe Hisense U7SG features many of the same specs of last year’s U75QG.It can reach 3,000 nits peak brightness, has up to 3,000 dimming zones (that number certainly goes down with screen size), has a 165Hz native refresh panel with AMD FreeSync Premium Pro adaptive sync, and supports Dolby Vision and HDR10+ dynamic formats as well as IMAX Enhanced. It has four HDMI 2.1 ports and a backlit remote.I tested the 65-inch version that retails for $1,500; it’s available in sizes ranging from 55 to 116 inches with MSRP from $1,300 to $20,000 — although those prices will plummet by early summer.The picture windows on one side of our living room let in lots of the year-round Los Angeles sunshine, and never once did I find myself straining to see anything I was watching on the U7SG.I measured a peak brightness of 2,992 nits from a measurement standard 10 percent window in Filmmaker mode (the most accurate on the U7SG), which is more than enough to allow specular highlights to pop. I expect the TCL QM7L will be similarly bright when it comes out in a few months. But the Hisense is brighter than last year’s TCL QM7K by more than 600 nits, as well as any of last year’s OLEDs, making it great for a room bathed in light.Hisense U7SG specsDisplay type: Mini LEDHDR formats: Dolby Vision, HDR10+, HDR10, HLGOS: Google TVHDMI inputs: 4 x HDMI 2.1 (one with eARC/ARC)Audio support: Dolby Atmos, DTS Virtual XGaming features: 4K/165Hz, VRR (up to 330Hz), ALLM, FreeSync Premium ProSizes available (inches): 55, 65, 75, 85, 100, 116The color on the Hisense, again in Filmmaker mode, overall is very good. The battle on The Sovereign during the opening credits of Guardians of the Galaxy Vol.2 is awash with bright fire, multicolored explosions, and a cacophony of color behind Groot’s dancing to Electric Light Orchestra. and it’s a visual assault in the best way possible. With more subtle, realistic scenes like those in Ford v Ferrari, I could see some minor issues in the yellows, oranges, and browns of the desert scenes, which aren’t quite as saturated as they should be.Most won’t notice or be bothered, but I’ve watched those scenes often enough to be able to tell they were a little off.The color temperature is also a little too cool — or blue — with the default Warm1 setting, especially as the picture gets whiter. Usually I would switch to the next warmer option to move the color temp more toward red, but for some reason the Warm2 setting is cooler than Warm1 (I thought this was an issue with my review unit, but Hisense told me it’s intentional).The slightly cooler image didn’t bother me — and many people prefer it — but those intent on accuracy should take note.Every mini-LED TV struggles with light blooming. Hisense has improved its blooming control quite a bit over the past few years, and the U7SG is less susceptible than last year’s U75QG, but there’s still a subtle glow around things like fireworks or subtitles with black backgrounds. This becomes more apparent when off angle, causing the blooming to look more gray.If reduced blooming or a wide viewing angle is important to you, the better choice is of course an OLED (the 65-inch LG C5 is a little less than the U7SG right now), but you will sacrifice overall brightness.One of the most visible improvements is the U7SG’s reflection handling. Last year’s glossy anti-reflection panel did a pretty good job dealing with ambient lighting, but the TV now has a more matte panel.Light reflections from direct sources, such as lamps or ceiling lights, are noticeably dimmer and the light doesn’t spread much across the screen or cause rainbows. I didn’t see any significant black level raise — where the ambient light causes the black level of the display to get slightly brighter — which was an issue with early implementations of more matte anti-reflection designs.All of the different gaming settings can be accessed through the Game Bar.Google TV OS is easy to navigate and runs well on the U7SG.For gamers, the U7SG has a native 165Hz panel and with a PC it supports that refresh rate at 4K. While playing F1 24 and Red Dead Redemption 2, motion was smooth and I didn’t see any screen tearing. With a few clicks of the remote, you can access the Game Bar overlay, which lets you adjust gaming-specific settings, including toggling FreeSync, checking the refresh rate, or adding an aim crosshair.The Hisense U7SG runs on Google TV, and I didn’t run into any issues while using it. Apps loaded quickly (I primarily used YouTube, Disney Plus, and HBO Max) and there wasn’t any lag while navigating.The Hisense U7SG is very similar to its predecessor, the U75QG, with the same level of brightness performance, color accuracy, and most supported features — such as dynamic HDR support, native refresh rate, and Google TV.Its improvements to its blooming control (while still far from OLED) and anti-reflection screen make it an even better TV for a bright room. If brightness isn’t a concern, at the moment both the LG C5 and Samsung S90F OLEDs are slightly cheaper than the Hisense and are more accurate. Don’t expect that price difference to last, though, as Hisense TV prices drop soon after release.The backlit remote is the same as last year, which is a good thing.The Hisense U7SG includes four HDMI 2.1 inputs that all support 165Hz VRR and an ATSC 3.0 tuner.As great as the U7SG is, there’s good reason to wait a few months before buying. We don’t know how well mini-LED TVs such as the TCL QM8L and QM7L, both expected within the next couple months, will compare on price and performance, not to mention their upcoming RGB LED competitors. And right now, you can get last year’s U75QG at half the price.Even with its improvements to reflection and blooming control, the U7SG isn’t worth paying double. But once prices come down in a few months, and we get a better sense of how the Hisense stacks up to this year’s competitors, the U7SG could very well be the best bright-room TV you can get for the money.Photography by John Higgins / The VergeHow I test TVsI set up each TV in my living room on my home theater credenza.I stream movies and shows through the TV’s apps, play discs on a Magnetar UDP900 MkII 4K Blu-Ray player (including the Spears & Munsil Ultra HD Benchmark disc) and movies from a Kaleidescape Strato E player, and play games on my Xbox Series X and PlayStation 5. This is done at different times of the day and under different lighting conditions, with curtains open, with lamps and overhead lights on, or with blackout curtains up to keep the room dark.While I am a certified ISF Level 3 calibrator, I do not calibrate the TVs before measurement, as the overwhelming majority of TV owners don’t bother. So it’s important to know how well the TVs perform out of the box, with minor tweaks in the menu anyone can do.For measurement, I use Portrait Displays’ Calman color calibration software, a Murideo 8K Seven pattern generator, an X-rite i1 Pro 3 spectrophotometer, Portrait Displays’ C6 HDR5000 colorimeter, a Konica Minolta LS-100 luminance meter, and Leo Bodnar 4K lag tester.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.John HigginsCloseJohn HigginsSenior Reviewer, TVs & AudioPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by John HigginsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsReviewsCloseReviewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReviewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechTVsCloseTVsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TVsMost PopularMost PopularNvidia CEO Jensen Huang says ‘I think we’ve achieved AGI’The US government just banned consumer routers made outside the USDonut Lab’s solid-state battery could barely hold a charge after getting damagedConfronting the CEO of the AI company that impersonated meVideoSome writing advice from Project Hail Mary’s Andy WeirThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Andrii Bidochko
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Andrii Bidochko is an AI entrepreneur and researcher focused on AI agents, reinforcement learning, and autonomous systems. He writes about the technologies shaping the future of machine intelligence, from frontier models and agent architectures to real-world AI applications.