- July 29, 2024
- 3 min read
NBC’s AI-Powered Chatbot Enhances Olympics Viewing Experience
Introducing OLI: NBC’s AI-Powered Chatbot for Seamless Olympics Coverage
As the world gears up for the highly anticipated 2024 Paris Olympics, NBC has unveiled a groundbreaking innovation that promises to revolutionize the way viewers engage with the Games. Introducing OLI, a state-of-the-art AI-powered chatbot designed to enhance the overall viewing experience and provide seamless access to comprehensive Olympics coverage.
Cutting-Edge Technology Meets Sports Enthusiasm
Developed in partnership with design technology agency Huge and leveraging Google’s Gemini Flash model, OLI represents a seamless fusion of cutting-edge technology and sports enthusiasm. This AI-driven chatbot is poised to become a game-changer for enterprises, offering a personalized and intuitive way for viewers to navigate through the vast array of Olympic events and programming.
“We know from research and insights from past [Olympic] Games that people always struggle with, ‘How do I find what I want to watch?’ Our goal is to get people what they’re looking for and what they want to consume as fast and frictionless as possible.” – Jenny Storms, NBCUniversal CMO/Entertainment & Sports
Unleashing the Power of Conversational AI
OLI is designed to appear as a chat bar on various NBCU-owned web channels, offering a seamless and user-friendly interface for viewers to interact with. Powered by conversational AI, this innovative chatbot can understand and respond to natural language queries, providing real-time updates, schedules, and recommendations tailored to each viewer’s preferences.
For instance, when asked “When does the U.S. basketball team play?”, OLI swiftly returns the date, time, opponent, and broadcast information for both the men’s and women’s national teams’ upcoming games, even accommodating slight misspellings or variations in the query.
Leveraging Exclusive Programming Data
One of the key advantages of OLI lies in its ability to access and leverage NBCU’s proprietary programming information, which is not publicly available. This exclusive data allows the chatbot to provide precise and up-to-date details about event schedules, broadcast times, and channel information, ensuring viewers never miss a moment of their favorite sports.
Continuous Improvement and Future Potential
While OLI is already demonstrating impressive capabilities, NBCUniversal recognizes that this is just the beginning. Throughout the Paris Olympics, the company will closely monitor metrics such as unique users, number of questions asked, and user feedback to gauge OLI’s performance and identify areas for improvement.
“In any new endeavor and any innovation, we have incredible progress. We’re not to perfection. But that’s something to aspire to in future opportunities around this type of idea,” Storms acknowledged.
Revolutionizing the Sports Viewing Experience
With OLI, NBC has taken a significant step towards revolutionizing the sports viewing experience. By harnessing the power of AI and prompt engineering, the network is providing viewers with an unprecedented level of convenience, personalization, and accessibility. As the world watches the Paris Olympics unfold, OLI promises to be a valuable companion, ensuring that every moment of excitement and triumph is just a conversation away.